SaaS Formulas
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ARPA (Average Revenue Per Account)
ARPA is the average monthly revenue generated per account.
ARPA = monthly recurring revenue รท # of active accounts
Calculate your ARPA
MRR (Monthly Recurring Revenue)
Number of accounts
ARPA (Average Revenue Per Account)
All formulas assume a subscription SaaS with monthly plans
Formulas
MRR
ARPA
LTV
ARR
CAC
Churn
CPCM
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